Customer-facing loyalty program APIs for storefront operations. These endpoints allow customers to manage their loyalty account, earn and redeem points, submit reviews, handle referrals, and track their rewards. All endpoints require customer authentication via JWT token.
- Enroll customer in loyalty program
Storefront APIs
Request
Allows the authenticated customer to redeem their loyalty points for rewards.
Redemption flow:
- Customer selects a reward from available options
- Frontend calls this endpoint with redeemRuleId
- System validates customer has sufficient points
- Points are deducted from available balance
- Discount code is created in Shopify
- Reward record is created with status "UNUSED"
- Transaction is logged
- Updated loyalty info is returned
- Customer receives discount code to use at checkout
Request body fields:
- redeemRuleId: ID of reward to redeem (required) Get available options from GET /loyalty/cp/api/customer-loyalty
- points: Override default points (optional) If not provided, uses the redemption rule's default point value
- variantId: Required for product-specific rewards (optional) Shopify variant ID for "free product" type rewards
Authentication: Requires customer JWT token. The authenticated customer is the one redeeming points. Cannot redeem points on behalf of another customer.
Validation checks:
- Customer is authenticated
- Customer has sufficient availablePoints
- Redemption rule exists and is active
- For product rewards, variantId is provided
- Customer is enrolled in loyalty program
- Customer status is ACTIVE (not excluded)
What happens to points:
- Deducted from availablePoints immediately
- Added to lifetime spending total
- Transaction created with type "REDEEMED"
- Cannot be undone (points deduction is final)
Discount code generation:
- For discounts: Creates Shopify discount code
- Code is unique per customer
- Has expiry date if configured
- Minimum purchase amount if configured
- Product/collection restrictions if configured
Store credit rewards:
- Adds value to storeCreditBalance instead of creating discount code
- Can be used as payment method at checkout
- Managed separately from Shopify discount codes
Error scenarios:
- Insufficient points: availablePoints < required points
- Invalid rule: redeemRuleId doesn't exist or is inactive
- Missing variantId: Required for product rewards
- Customer not enrolled: Must enroll first
- Customer excluded: EXCLUDED or EXCLUDED_BY_CUSTOMER status
- System error: Shopify API failure, discount code creation failure
Best practices:
- Check availablePoints before showing redemption options
- Display point cost clearly to customer
- Show expected reward (discount %, amount, etc.)
- Handle errors gracefully with clear messages
- After success, show discount code prominently
- Provide copy-to-clipboard functionality for code
- Explain when/how to use the discount code
Example response handling:
// After successful redemption
const response = await redeemPoints(ruleId);
// Find the newly created reward
const newReward = response.rewards.find(r => r.status === 'UNUSED');
// Display to customer
showDiscountCode(newReward.discountCode, newReward.expiryDate);Common UI flow:
- Display available redemption options with point costs
- Customer clicks "Redeem"
- Show confirmation dialog with point cost
- Call this endpoint
- On success: Show discount code in modal/banner
- Update points display with new balance
- Add code to "My Rewards" list
Shopify customer ID (numeric). Identifies which customer is redeeming points. Provide either customerId OR customerEmail, not both. Example: 67890
Customer's email address. Alternative to customerId for identifying the customer. Provide either customerId OR customerEmail, not both. Must be a valid email address that exists in your Shopify store. Example: customer@example.com
ID of the redemption rule to use. Determines what reward the customer receives. Use GET /api/external/point-redeem-rules to get available redemption options. Must be an active redemption rule configured in your loyalty program. Example: 5
Number of points to redeem. Must be positive. If not provided, uses the default points value from the redemption rule. Customer must have at least this many available points. Example: 100.0
- https://loyalty-admin.appstle.com/loyalty/cp/api/redeem-points
- curl
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curl -i -X POST \
https://loyalty-admin.appstle.com/loyalty/cp/api/redeem-points \
-H 'Content-Type: application/json' \
-d '{
"customerId": 67890,
"redeemRuleId": 5,
"points": 100,
"variantId": 12345678
}'{ "availablePoints": 150, "pendingPoints": 25, "creditedPoints": 500, "rewards": [ { … } ], "currentVipTier": "Gold" }
Request
Enrolls the authenticated customer in the loyalty program and optionally assigns them to a specific VIP tier. This endpoint activates all loyalty features for the customer, allowing them to earn and redeem points. If a VIP tier is specified, the customer is automatically placed in that tier upon enrollment. Creates necessary customer records and triggers any welcome rewards configured in the system.
- https://loyalty-admin.appstle.com/loyalty/cp/api/enroll-customer
- curl
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curl -i -X POST \
https://loyalty-admin.appstle.com/loyalty/cp/api/enroll-customer \
-H 'Content-Type: application/json' \
-d '{
"vipTier": "string"
}'"Customer added successfully."
- https://loyalty-admin.appstle.com/loyalty/cp/api/enable-loyalty-program
- curl
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curl -i -X POST \
https://loyalty-admin.appstle.com/loyalty/cp/api/enable-loyalty-program"Customer added successfully."